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Which Foundation Type is Best for You?



 

 
  An attractive makeup application must begin with a foundation that blends smoothly and evenly, merging with your skin. Even if you feel that you need a foundation that provides good coverage, obvious coverage is a mistake and can negatively affect your entire makeup application. The primary goal when shopping for foundation is to be sure it matches your skin exactly. Avoid ever buying a foundation to alter skin color because in daylight or office lighting, it will appear completely unnatural.

For many people of a variety of ethnicities, skin is almost always some shade of neutral ivory, beige, tan, dark brown, bronze brown or ebony, with a very slight yellow undertone (but without any orange or pink). Some Native North American or South American women, a small percentage of African-American women, and some Polynesian women have a red cast to their skin and some East Indian women may have an ashy undertone. Foundation should follow these tones exactly, avoiding any unnatural looking skin colors.

The following is a rundown of the major types of foundations you will find at the drugstore and at department stores. Which one to use depends on your skin type (oily vs. dry) and personal preferences including how much coverage you desire, what type of finish you prefer, and other factors.

Oil-free and matte liquid foundations
A well-formulated oil-free or matte finish liquid foundation should have a smooth finish with no shine or dewy appearance. Ideally, this appearance should last for at least a few hours, but in the long run, this depends almost entirely on how oily your skin is. Most oil-free and matte liquid foundations provide sheer to medium coverage.

Pros: These foundations are the best choice for women who want balanced coverage with minimal to no shine, and who like a smooth, matte look. They last much longer on oily skin or over oily areas than most other foundation types.

Cons: All in all, there aren't many disadvantages to using this kind of foundation but some of them can make the skin look or feel dry.


Ultra-matte foundations
These are an amazing group of medium to full coverage products that truly stay put. Most have a very liquid consistency but dry quickly on the skin. The good news is that today's ultra-matte foundations are noticeably easier to blend and more forgiving of mistakes.

Pros: These foundations are a superior option if you have seriously oily skin, have trouble with makeup slipping or disappearing as the day goes by, live in a humid climate, exercise but still like having your makeup stay put, or like a completely matte finish. Ultra-matte foundations will outlast any other foundation, with no slippage or movement. If you have very oily skin, these are an absolute must to try.

Cons: The disadvantages to using ultra-matte foundations are that many of them go on rather heavily and look masklike, leaving the skin feeling very dry and taut. In order to get this makeup on evenly, you must blend quickly or it will dry in place before you know it, and then it can be difficult to blend further. Ultra-matte foundations have less movement than more emollient foundations, which means eyeshadow and blush have a tendency to stick to them; that can make blending and correcting mistakes a bit irksome. Women of color should be careful when choosing ultra-matte foundation. Even if it is the right color, these foundations can tend to look gray and ashen after being applied to darker skin tones.

Ultra-matte foundations are also the most difficult type to remove. The number of ultra-matte foundations is dwindling, as women have undoubtedly had problems with them. This is unfortunate, as these ingenious formulations can work so well for truly oily skins.
 

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