There are a number of different tricks and
techniques that we have developed to make applying make-up
easier, as well as more appealing. Let's start with the
basics.
Always start your make-up with your
foundation. This will even out your complexion and give you
a good base to start with. Now for the trick. Use a sponge
to apply your foundation. This way your foundation will not
change colors due to the oils on your fingers, and you will
not contaminate your foundation.
Another trick is to use a large complexion
brush to smooth out your foundation around the hairline and
jaw line. This way you will not have a line of demarcation
around the edge of your foundation. Next apply your brow
color. Follow up with a brow gel to keep your brows looking
nice all day or night.
Apply your highlighter next. The trick
here is to use a highlighter like our Beige Eye-lite that is
creamy instead of a waxy cover-up. When you are trying to
hide lines on the face, using a waxy substance will not move
with your face, thus causing creases and other wrinkles to
form in the product. Using a creamy highlighter will get
into the lines to lighten them and make them less visible.
Again use your complexion brush to blend your highlighting
after you have applied it.
Now it is time to concentrate on your
eyes. Applying make-up is like being an Illusionist or
Magician. It is not like an artist that paints, because we
are working with three dimensions. This is why it is
important to use three different eye shadows. Starting from
the top eyelash choose a color of a medium tone. Apply that
from the lashes to the crease in the eye.
The next shadow should be two shades
darker than the the first. Apply this shadow from the top of
the first to the brow bone. The next shadow should be one
shade lighter than the first to highlight the eye brows,
because the eye brows are what gives you your expressions.
Apply this shadow from the top of the
second shadow to the bottom of the eye brows. This is how
you give your eyes dimension, by going light, dark, lightest
with your shadows.
Now apply your eye-liner. The trick here
is to use a shadow and firm bristle brush. This will give a
more natural appearance. Always start from the outside going
toward the center on the top and bottom. Another trick to
this is to make sure you do not make the top and bottom meet
at the corners both inside and outside. By doing this you
will make you eyes appear larger.
Something else you can do to your eyes if
you would like them to appear whiter, is to use a white
pencil on the inside of the lower lid. This way light will
reflect off of the white onto your eyes. This is especially
helpful for people that tend to have a lot of redness in
their eyes. Now it is time once again to blend with your
large complexion brush.
We are almost done. Your next step will be
your blush. The blush is applied to the cheek bone, and if
you stare at yourself in the mirror find the place where
your cheek goes from flat and starts to curve back. This is
where you should start your blush, then follow the cheek
bone back.
Now let's do your lips. Make sure that
your blush color and lipstick complement each other when you
hold them together. If they do not look good side by side
they will not look good on your face. This is also important
for the next trick. Use your blush as a base color for your
lipstick. This will help your lipstick last longer and
prevent it from bleeding.
The next trick for your lips is to use a
soft bristle brush like our Gold Lip Brush to apply your
lipstick. You will have more control this way, and your
lipstick will stay on better. Like your eye-liner start from
the outside and work in towards the center on the top and
bottom lip. If you have small lips and you want to make them
larger apply your liner just outside your lips. Conversely
if you have large lips you can line just inside to make them
appear smaller.
Now that you know some of the tricks of
the trade you can apply your make-up like a professional.
