Cover Girl cosmetics are essentially a part of a large
organization known for minimal customer service and personal
attention. What they lose in the mass merchant concept, they
make up for it in the economies of scale. Cover Girl may not be
able to provide you a personal consultant at a local makeup
counter, but they do provide a large variety of decent products
at decent prices.
Company Background
Cover Girl was first introduced to the United
States by Noxema in 1960, backed by an advertising campaign that
employed actual cover models who were excited about this
“glamorous new makeup.” In 1989, Proctor & Gamble took over the
Noxema Company including the Cover Girl brand. It is currently
the best selling mass market cosmetic brand in the U.S. and is
particularly prevalent in the teenage marketplace.
As part of the corporate giant, Proctor &
Gamble, Cover Girl is more of a brand license then a cosmetics
company. They sell their makeup products to large distribution
centers and a variety of wholesalers. While this allows their
products to be easily found in all types of stores and websites,
it can make it more difficult to find the perfect product for
your selected needs.
Special Offers
Coupons are readily available through the P&G
Brand SAVER newspaper insert found in most major city papers. In
order to encourage support of new products, Cover Girl will
occasionally offer a select amount of free samples available
through their website. If Cover Girl is your brand of choice,
register on their website (http://www.covergirl.com)
for advanced notice of these sorts of special offers.
Award Winning Cover Girl
Makeup
Outlast Liquid Foundation
Receiving a Shape magazine Beauty
Award, this foundation is actually a two in one bottle. With
a primer on one side and a liquid foundation on the other, it is
designed for long lasting coverage. The primer preps the skin,
fills the lines, and prevents shine. The foundation is intended
to last for up to ten hours after application.
Outlast All-Day Lip Color
A Mom Approved Beauty Award product
from Child magazine, this lipstick combination is
designed to last for sixteen hours, even through meals! With 49
different shades to choose from, you should have no problem
finding the right one for your skin tone. The lip cover is
applied with a two step process. The color is spread on with an
applicator and set to dry for at least one minute. Then a glossy
sealer is added on top for a soft dewy feel. The color will last
all day, but the gloss can be reapplied as needed. At the end of
the day it is necessary to remove the color with makeup remover.
Cheekers Blush
A truly basic blush powder that has stood the
test of time with the CosmoGirl Kiss of Approval for five
years and running. A natural looking blush designed to last for
hours available in a mini compact.
