Estee Lauder is both a cosmetics brand and a
multinational company. As one of the largest skin and makeup
organization in the United States, it shapes the structure of
the beauty marketplace today.
About Estee Lauder the Woman
A daughter of an immigrant, Estee’s roots were
simple. With the help of her chemist Uncle and her own internal
ambition, she created a jar of skin cream. While the skin cream
was certainly a good and ingenious product at its time, the
success was actually closer tied to Estee Lauder’s sales
techniques. Pioneering the concept of free samples and other
classy sales methods, this cosmetic queen grew her company to
the giant it has become today.
Company Background
The company, Estee Lauder, started in 1946
with that first jar of skin cream. While the success of the
cream led to other creations, the company truly exploded in 1953
with the introduction of a fragrance known as Youth-Dew.
The company was founded on the motto of the best products, best
people and best ideas.
With the company’s roots in skin cream
designed from a chemist, they have maintained the mix of art and
science even today. A true giant in the business world, Estee
Lauder is now managed by Estee Lauder Companies, Inc (http://www.elcompanies.com/)
- an International organization with products sold in over one
hundred countries, including well-known brands such as Clinique,
Origins and Prescriptives, to simply name a few. Estee Lauder
products are easy to find in department stores, specialty stores
and online.
Breast Cancer Campaign
Estee Lauder’s main charity organization is
the twelve year old Breast Cancer Awareness Campaign. A function
of the company designed to increase awareness of how early
detection of breast cancer increases survival rates. Through
this campaign, they raise money be collecting a portion of the
proceeds from the sales of products in the Estee Lauder Pink
Ribbon Collection. They are the largest sponsor of the The
Breast Cancer Research Foundation and 85% of the money collected
goes towards research grants and awareness programs.
Estee Lauder Selected
Products
Azuree
One of the brand's newest looks for summer is
the Azuree collection. A set of makeup designed to create a sexy
beach beauty. Created by Tom Ford and based on a Mediterranean
fragrance that was originally released in 1969, it offers a
understated peach palette with a dark espresso liner, plus coral
cheeks and lips.
Award Winning Prime FX
A collection of outstanding primers and bases
to set you up for a perfect makeup canvas.
Color Neutralizing Primer – to correct the
fluctuations in skin color before makeup application.
Face Definer – to highlight and contour
your facial features.
Lip Amplifying Base – a prep for a longer
lasting and smoother lipstick surface.
High Gloss Lip Collection
This lip gloss collection is an exciting new
product to help you tone down your summer look, but still keeps
the strong color on your lips. With conditioners and lots of
shades to choose from, Estee Lauders offers us a great new
product.
Perfectionist Correcting Concentrate
A hot new bestseller offering the newest
technology combined with a face primer. This concentrated skin
cream fills in those deeper facial lines and also helps to relax
the skin to reduce the winkles.
Bride Collections
Known for the classy high quality makeup
necessary for long lasting wedding beauty, in their bride
collection they highlight their long lasting lip color and
eyeliner. Child’s Magazine gave them a beauty award for their
lipstick in 2003.
