The whole concept of Hard Candy started in the
year 1995, when a twenty-something woman named Dineh Mohajer was
having trouble finding the perfect nail polish color to match
her flashy sandals. Dineh, the original Hard Candy Girl, never
found that shade – so she decided to create her own by mixing
some colors. This original nail polish color was a perfect baby
blue and after receiving dozens of compliments she designed a
small line of four Easter eggshell colors of nail polish – sky,
sunshine, mint and violet.
These four shades were an instant hit in the
stylish Los Angeles boutiques. However, it wasn’t until Clueless
star, Alicia Silverstone, mentioned her Hard Candy manicure on
the David Letterman show that the sensation turned into a huge
success. Ten years later the company now boasts 150 beauty
products available and offers makeup for eyes, lips, face, and
body, including their product staple – nail polishes.
Hard Candy Product Line
With one glance at the product display of the
Hard Candy brand it is easy to see that it is truly geared
toward the youngest of faces. With a large variety of flashy
body glitter, oil blotting powders and papers, plus the perfect
zit cover up pencil, their makeup line is sure to dazzle those
deceptively innocent girls. Fun is at the heart of all their
products including the cute packaging right down to the
heart-shaped powder puffs. They also pride themselves on the
added sensual details including extra tasty lip products and
aromatherapy oils as additives in other body products.
A Sampling of the Merchandise
Sweet Spot Lip Gloss
One of Hard Candy’s newest product offerings
is a strongly flavored sheer lip gloss. Advertised as
super-tasty, this lip gloss is available in multiple shades with
the same consistent flavor of succulent orange blossom.
Liquid Hard Candy
One of the brand’s best selling products is
their perfume. A fragrance with licorice and pear scents, it is
described as a bit of sophistication to add to the young girl’s
attitude wardrobe.
Nail Polish
As the company completely originated with a
simple new color of nail polish, it is no surprise this is still
one of their best selling items. With a nice variety of girlie
candy shades, the polish is DBP-free, and arrives is a
delightfully attractive bottle complete with a crystal ring.
Charmed Lip Gloss Bracelet
Never be lost from your lip gloss. A
pleasantly pretty way to keep your lip gloss close at hand is
with a charm lip gloss bracelet. Purchase a set of charms that
come complete with charm-sized lip gloss in your chosen color.
Glitter Hair Spray
Do you desire that all over sparkle like
Cinderella or The Little Mermaid? Then this is the perfect hair
product for you. To give your tresses that extra sparkle,
Glitter Hair Spray does the trick in duplicate.
