Imagine a beautiful French countryside filled
with flowers, the setting where founder, Armand Petitjean, first
visualized a company filled with beauty products for women.
Named for the castle ruins of Le Chateau de Lancome, Mr.
Petitjean found the symbolic splendor of the rose an ideal for
the beauty of a woman. When the Lancome Cosmetics Company was
launched in 1935 with five new fragrances, the rose was its
symbol. The French were thrilled with the delicate perfumes and
the business was an instant success. Over the past 60 years,
they have added a wide variety of beauty products, but still
remain a fragrance powerhouse.
In the 1950s, Lancome arrived in the United
States. A time when demand for French beauty was prevalent, and
the plea for high quality cosmetics was extreme. Lancome
Cosmetics is now found in 163 countries around the entire globe.
With over 2,700 researchers and experts on staff worldwide, it
is an organization built on perfecting skin care products. With
highly designed products and packaging, Lancome has proven to be
one of the most successful cosmetic companies in the world.
Currently all products are tested on
volunteers before launching, with no animal testing. Dr. Tina
Aster, a renowned dermatologist, has joined the list of
consultants at Lancome Cosmetics. Her achievements as author,
lecturer and director of the Washington Institute of Dermatology
Laser Surgery, have created a partnership to ensure outstanding
skin products for women of all ages.
Lancome Cosmetics New
Products
L’Extreme Waterproof Mascara
A specialized lengthening mascara with fibers
designed to lengthen the lashes beyond most of the competition.
Includes a highly functional patented brush and available in
black, blue, brown and prune colors.
Bronze Voyage Color Collection
The newest look for summer, appear like you
have just come back from a sunny vacation. With integrated
products for face, eyes, lips and nails, a woman can quickly
gain a summer glow without ever stepping outside. Two main color
palettes highlight the line, a bronze to warm up your look and a
shimmer to cool it down.
Color Design Lip Color
Lancome’s own Sensational Effects Lipcolors
have added new trend setting shades. A special design, offering
perfect one coat application, these lip colors add drama with
one simple swish. Lasting color found in thirty-six different
shades, and four different finishes.
Creams – for the moist look.
Sheens – for the glossy finish.
Shimmers – like a glazed donut.
Metallics – for the dramatic flare.
Personalized Beauty
Become a My Lancome member on the companies
website (http://www.lancome-usa.com/_us/_en/index.aspx)
and discover a world of beauty information. With personalized
expert consultants available at the touch of a computer mouse,
providing you with personal recommendations for all your
cosmetics needs. As a member, you also have access to purchasing
products online, free shipping with orders over $50, and the
ability to keep track of prior purchases for easy reorders.
Their members also receive a free sample with each order and
select their own sample choice from a variety of available
options.
Lancome Boutiques are another personalized
option for in house care and advice. Their highly skilled makeup
artists provide skin spa diagnosis, makeup techniques and brow
design. The boutiques are found in most major cities throughout
the world. If you are unable to find one near you, watch the
website (http://www.lancome-usa.com/_us/_en/index.aspx)
as Lancome also employees a group of traveling makeup artists
that offer lecturers and events on skin care and makeup advice.
MOI by Lancome
The newest addition in advice from the Lancome
Cosmetics Company is their magazine called MOI. Found as an
insert with the pages of Vogue, it offers advice ranging from
color shading to makeup tips. To discover how to look a cover
model, check out this resource from the experts at Lancome.
