Merle Norman was just a Midwestern girl when
she decided to take things into her own hands creating a better
line of makeup than was currently available; make up that could
stand up to Midwestern heat and humidity and still look great.
She was searching for cosmetics that would look natural on the
skin, and enhance a woman's individual beauty.
Once Merle felt she had a great product, she
began sharing her cosmetics with friends and neighbors, hoping
they would like them as much as she did. She didn't have to hope
for long. Soon everyone was returning for more of Merle's
makeup, and Merle Norman Cosmetics was born.
That was more than seventy years ago, and
Merle Norman's makeup line is still going strong today. Even
though Merle has passed on, the company is still family run, and
Merle Norman franchises can be found in over two thousand
locations across North America.
Try Before You Buy
Merle believed that it was impossible to
purchase the absolute right cosmetics without being allowed to
try them first. How else can one truly select the right tone of
foundation or blush? Better to try it first, learn how to apply
the makeup properly, and then have the opportunity to purchase
it if you are satisfied. This is the foundation of the Merle
Norman Cosmetics Studios, a superior quality product accompanied
by outstanding customer service and support from trained Beauty
Consultants.
Makeup
All of the Merle Norman line is made from high
grade ingredients that are formulated and packaged in one of two
research and development facilities right here in the U.S.A.
This gives the company the greatest amount of quality control
possible, and ensures that the cosmetics are shipped fresh,
unlike some other makeup brands that may sit for months in a
warehouse while their expiration date is ticking away.
The colors used in Merle Norman Cosmetics are
designed to compliment a wide range of complexions. Not only
does the line contain the classic shades many women have
preferred through the years, but also more contemporary colors
that suit today's women, whether in the office or out on the
town.
The cosmetics line includes a variety of
popular facial makeup as well as nail polish and fragrances.
Franchise Studios
Avon offers you the opportunity to become an
associate by selling on a door-to-door basis, but Merle Norman
Cosmetics takes it to the next level, selling franchises that
allow enterprising individuals to own and operate their own
business. As a matter of fact, Merle Norman ranked #1 in the
Cosmetics franchise category, and #32 overall in the Franchise
500 rankings for 2006.
Franchise Costs
Start up costs for this franchise range
between $28,000, and $150,000, depending on the size of your
studio space, and how extensively you want to stock the line.
Small Business Association loans are available to approved
applicants, and Merle Norman will reimburse up to 60% of your
advertising costs when participate in their co-op advertising
program
