NYX is actually not a New York based company
as the name alludes to, but is in fact headquartered in sunny
Los Angeles. The name was taken from the Greek goddess, Nyx, who
ruled the night. A makeup brand designed particularly for the
youthful customer who enjoys an active nightlife, NYX is well
suited to its name.
Founded in 1999 by Ms. Toni Ko, the company
touts its mission is to offer only quality makeup at discount
prices. Ms. Ko, who had always enjoyed makeup since her teen
years, wanted to create a brand that could truly offer
professional quality cosmetics at an affordable price – thus,
NYX was formed. They are currently one of the fastest growing
cosmetic companies in the United States backed by this simple
concept. In today’s complicated society, NYX provides their
customers with simple cosmetics to enhance a simple lifestyle.
NYX Products
With a strong company focus on trendy shoppers
who are looking for sexy makeup, NYX has found their niche.
Within every stylish package, you will find a delicious variety
of colors and textures. Known for a particularly large
assortment of colors in both eye shadows and nail polish, they
also offer a significant collection of glitter makeup. Featured
in some of the most hip magazine for women, you find them from
all walks of life – including YM, Vogue, Entrepreneur and even
Playgirl.
Most Highlighted Product
The NYX product most often mentioned in the
media is their Eye Shadow Trio. Complete with a warning – for
sexy eyes only – this shadow trio is a simple way to get
perfect color arrangements. With thirty different color
combinations, they are only $7 for the set. Designed to
compliment any skin tone, you are sure to find the right trio
for your eyes.
New Products
While their site currently lists nine new
products, four look to be particularly promising:
Bronzer Powder
Use this powder for a natural sun-kissed face
without the harmful rays. The powder can also be used as an eye
shadow or blush.
Doll Eye Mascara
Instantly create perfect doll-like eyelashes
with this unique mascara. You have a choice of Long Lash, Volume
or Waterproof formulas.
Tinted Lip Spa
A lip conditioner with a stain of color, this
lip formula provides a sheer color plus added moisturizers.
Make-Up Box with Light
For an instant on-the-go professional makeup
studio, this product hits the target. The box is essentially a
portable makeup booth with a large lighted mirror, storage, and
organization compartments. A perfect gift for all the makeup
gurus you know!
