Originally started as a small cosmetics
company called Natone, Neutrogena was founded by Emanuel
Stolaroff. In the 1930s, Natone sold products to local beauty
salons connected to the film industry in the Los Angeles area.
By the 1940s, their products began to be sold in the mainstream
retail market. While this was a mild success for the Natone
organization, the real sensation began in the 1950s. Through a
partnership with European chemist, Edmond Fromont, Stolaroff
released a patented-formula soap known as Neutrogena to the
Untied States market. A unique soap blueprint for the time, it
cleaned the skin with no lingering residue - furnishing a face
with a perfectly PH-balanced complexion and with a true feeling
of clean.
By 1962, this soap market share victory had
become the Natone’s company image, so the business’ name
officially transitioned to Neutrogena. Trying to stay
competitive, they began to promote the soap’s concept to the
medical profession - eventually beginning a strong relationship
between Neutrogena and the dermatologist profession nationwide.
Through this marketing achievement, the brand quickly started a
quality skin care sensation.
The medical background and health related
connections to beauty are what ultimately caught the attention
of the Johnson & Johnson Family of Companies. Thus, leading to
the eventual acquisition of Neutrogena by J&J, with the consent
to allow the brand to remain an independent division. This merge
allowed Neutrogena a more stable funding source to continue to
follow their chosen path and product direction.
Neutrogena Products
While originally a skin and hair care company,
Neutrogena has expanded their expertise into the realm of
makeup. Given their health focus, their makeup products are
designed to stay in line. The newest merchandise offered
provides healthy beauty for your skin and face. A few
interesting examples are:
Mineral Sheers Powder Foundation
A powder foundation designed to supply the
most natural finish available. The dermatologist-tested minerals
provide a soft powdery texture. Therefore, the overall look is a
radiant appearance verses the standard matte-finish found in
most common types of face makeup. Completely oil and
fragrance-free, it is appropriate for all skin types and arrives
in four sheer shades or a bronzer version.
Mineral Sheers for Eyes
Another mineral makeup designed exclusively
for the eye area. The mineral content allows this eye powder to
provide universally wearable shade combinations. Also free of
dyes and oils, this product enhances the eye area for a more
naturally beautiful eye presentation.
Moisture Shine Lip Smoother
A portable lip gloss that offers a tint of
color in addition to a powerful lip moisturizer. A unique
water-based gel formula allows this gloss to provide intense
hydration for your lips. Including an SPF of 20, this product
ensures a healthier lip surface.
Environmental Policy
In addition to their strategy on maximizing
health, the company also takes a strong stand on environmental
concerns. Their organizational policy states that the
environment, health and safety are equal in importance to all
other business concerns. This concept is not lost in the
bureaucracy, as every employee is trained in environmental
issues; along with the inclusion of this policy in management
evaluations.
The best recent example of this concern has
been shown at their corporate headquarters. With the support of
the city of Los Angeles, they installed an innovative solar
power system to reduce the corporate office’s energy consumption
by 20%.
Work Environment
Along with their policies regarding the health
of our global environment, Neutrogena also strives to create an
ideal workplace for their employees. A balanced life is
encouraged, with a work hard, play hard motto in place. The
corporate culture is purposefully informal with great benefits
and flexible work schedules included.
