Sephora beauty supply retail store is a true
paradise of beauty products for every type of individual. The
origin of the name Sephora was derived from historical roots.
Half of the name came from one of the wives of Moses. Her name
was Zipporah, an enchantress who was renowned for her intensive
beauty. Then merging her name with the Greek term for all things
pretty: sephos. Subsequently, Sephora was born behind this
combined concept of “beauty authority.”
The Stores
The beauty store concept of Sephora began
during 1969 in France and is currently the leading retail beauty
chain store in Europe. In 1997, the stores were bought by LVMH
Moet Hennessy Louis Vuitton – a Paris-based luxury product
group. After the purchase, the company expanded into the United
States in 1998 and now has 515 stores in 14 different countries
worldwide.
Employee Training
In order to maintain a level of beauty
excellence and expertise within their stores, the company
created the “Science of Sephora.” An intensive employee training
program to ensure proficient knowledge of skin physiology,
makeup artistry and customer service skills by all sales people.
These beauty experts are available for your personal assistance
in the stores, online and at 1-877-SEPHORA.
Website
The website, www.sephora.com, was first
launched in 1999. It is now the company’s largest money-making”
store” with access to over 12,000 products in the privacy of
your own home. The site also offers a wide range of beauty
advice and tips, information on new product development, a great
gift collection, product reviews and much more.
If you or someone close to you has a special
occasion coming up, be sure to check out the gift registry
feature online at Sephora. Many people forget how expensive and
important makeup can be for those distinctive events such as
weddings, proms and birthdays. With a registry, you are sure to
have the right products with the right colors for your own
personal beauty format.
Catalogs
Magazine style catalogs are issued several
times a year and are available online, at the stores or by mail.
They offer beauty hints and tips, along with showcasing selected
products available at Sephora.
Sephora Collection
The company launched their private label brand
products in France during the year 1994 with a bath assortment
collection. The line has now evolved to include makeup,
skincare, hair care and more. They cover all the basic
essentials, plus a few fun extras. The makeup products are
moderately priced and known for their immense color assortment,
plus professional style makeup brushes.
