Shiseido cosmetics brand is a Japanese company
that savors the traditions of Japan while also designing
products for women from all nationalities.
About Shiseido Cosmetics
Yushin Fukulara founded the company, Shiseido,
in 1872 as a western-style pharmacy in the country of Japan.
Pronounced “She-Say-Due”, the company’s philosophy follows the
Japanese beauty concept that true splendor arrives from a
balance between sprit and form. This is similar to the modern
concept of an inner beauty leading to an improved outer
appearance. The Shiseido cosmetic’s brand is renowned for their
line of skincare, makeup and fragrance products.
Currently the fourth largest cosmetic company
in the world, Shiseido cosmetics also publishes a widely
circulation beauty advice magazine in Japan called
Hanatsubaki. The cosmetic giant arrived in the United States
in 1965 with a strong focus on customer service. Even today, you
can walk up to any Shiseido counter nationwide and receive a
complimentary hand and facial massage.
Research Driven
Like all highly successful cosmetic companies,
the Shiseido Cosmetics Company is supported by a strong research
organization. Through a join effort they created The
Massachusetts General Hospital – Harvard Cutaneous Biology
Research Center which is now one of the largest centers
completely dedicated to dermalogical research in the United
States. Through this partnership, Shiseido utilizes the entire
center’s findings, incorporating the specific research directly
into their products’ creation.
With the mergence of Shiseido’s Eastern
philosophy roots and Western medical technology, the company
presents a product line that is a true combination of art and
science. The overall effect is to help maximize beauty in women
of all races and ethnicities.
Makeup Products
The current highlighted makeup trend at
Shiseido is designed by their new partnership with renown makeup
artist Tom Pecheux. With over twenty years in the fashion makeup
business, Tom is the leading innovator for The Makeup Collection
at Shiseido. The look for this summer is designed around a trend
to highlight the color gold. A makeup collection created to
express an inner richness for the skin’s appearance. A ritzy
group of coordinated new and revamped makeup products are part
of this collection.
Magazine Recommended
As a big name in the fashion scene, Shiseido
products are often reviewed in the trendiest publications. The
most recent enticing products publicized in the fashion magazine
market in 2006 are:
Multi-Shade Enhancer:
A compact mix of five different bronzing shade
powders to generate an instant makeup induced tan. By using a
puff on all five shades, it creates a subtle, yet radiant, glow
for your face, neck, shoulders and bodice.
Hydro-Powder Eye Shadow:
The Shiseido Makeup’s version of a cream eye
shadow that is applied with a smooth velvety texture, which in
turn dries to a powder – long wearing and crease resistant. For
those who like the more shimmery appearance of the powder shadow
with the ease of application and long life of a cream.
Eyeliner Pencil Duo:
A two in one eyeliner pencil with one side
dark and the other side pearly. Employ the dark color for a
deeper smokey effect and the lighter color for highlighting. The
pencil blends easily creating a more natural overall eye
appearance.
