Smashbox cosmetics line is truly makeup for
the stars. If you are striving for a little more Hollywood
glamour in your life, visit the Smashbox makeup counter at your
local Nordstrom’s or explore their website at www.smashbox.com.
Company History
While most successful cosmetic companies along
the aisles of major high-end department stores have been around
for more than 40 years, Smashbox has come into its own
relatively recently. The founders of Smashbox Cosmetics are Dean
and Davis Factor, brothers who are also great grandsons of the
renown Max Factor. Combining their talent and genetics, they
created a makeup brand to rival the likes of Lancome and
Maybelline.
Dean is the business man, with the MBA from
University of Southern California. While Davis handles the
creative side as a fashion expert photographer with real life
experience from Jennifer Lopez to Vanity Fair. The starting year
was 1991 as a photo studio in Los Angeles… but, by the year 1997
it had expanded into Smashbox cosmetics.
Smashbox Today
Currently an international sensation, Smashbox
cosmetics has moved past its simple luxurious roots as a high
fashion studio on the streets of Los Angeles. A place frequented
by a major celebrities – from models to musicians – it has
become more than simply a makeup brand. Evolving to contain a
modeling agency, production company and a clothing line, along
with the cosmetics, this talented family has created a vibrant
and unique beauty organization.
Smashbox Cosmetics
The cosmetic line was created through a strong
relationship between Davis and the celebrity makeup artists he
worked with regularly during his photo shoots. The desire arose
to share these Hollywood secrets and pass on some of the glamour
to the average woman. With a very California style vision, the
cosmetic brand image is presented much like a feature film.
Flashy and intriguing, the makeup products are exclusive and
vast in their assortment. With a wide range of skin and cosmetic
products produced, they focus on some of the hottest new trends.
It is easy to get lost in the amount of
products offered at Smashbox, but if you love makeup this is
certainly the destination for you. When you wake up each morning
– do you look forward to the artistic design of putting on your
face? Then Smashbox cosmetics are just the right fit for your
creative soul.
New Makeup Products
With makeup products seen in most major
fashion magazines, some of the newest items from the Smashbox
line are:
Metallic Eye Pencils
– Available in three effervescent shades that can be applied
either wet or dry depending on the look you desire. Creating
the watercolor effect that Smashbox is known for, the pencils
are equipped with a brush on one end and a self-sharpening
color pencil on the other.
Makeup Refresher Spray
– Designed to spray on your face either before or after makeup
application. Contains fixative agents to help ensure makeup
stays polished even in warm weather and includes freshening
skin enhancers.
Popular Cosmetic Products
With vibrant colors and fantasy style makeup,
their core products include:
Anti Shine Face Makeup
– For the absolute oil control, they offer top-of-the-line
powder and foundation.
Cream Eyeliner
– Known for a true smudge proof coverage to last all day.
Primer Collection
– With their Photo Finish primers - for the face, lips and
eyes – they offer a range of opportunities for adding bronzing
to erasing the fine lines.
Gifts –
Amazing assortment of makeup kits perfect for the makeup fiend
on your list.
Learn at Smashbox
As a studio based company, there is a strong
focus on learning to apply makeup along with selling the
cosmetics. The website (http://www.smashbox.com)
provides ample makeup artist style advice along with specifying
the precise products to create the looks presented.
