The Stila cosmetic brand, pronounced STEE –
la, is a twist on the word Style. A line of makeup products
that are generally geared toward a younger customer with hip
fashionable colors created to be naturally wearable.
Company Background
Initially produced by the Hollywood makeup
artist, Jeanine Lobell, who had a vision of a cosmetic brand
that would target a hip crowd who desired fashionable makeup
that would still look natural. In 1999, the concept was
purchased by the makeup giant, Estee Lauder. After a few years
of struggles, they sold it again in 2006 to an affiliate of Sun
Capital Partners, operating as Stila Corp.
Due to this recent shift in ownership, the
Stila cosmetic brand will now be predominately available only
through online retailers. While a store locator (http://www.stilacosmetics.com/templates/door/finder.tmpl)
still exists on their website, for most effective shopping the
Internet will be the main method.
The Stila Cosmetic brand has also approached
marketing makeup products in an updated fashion. Instead of
models or celebrities as showcases for their makeup line, their
design team has created “Stila Girl” - an illustration
identified as the company’s face.
About Stila Cosmetic
A popular makeup brand with teens, it still
has a lot to offer adults. The products are available in the
trendiest colors, but are light and natural in their
application. If a more dramatic look is desired, the makeup can
be layered for a stronger affect. As a fashion forward brand,
the prices are reasonable with $10 to $30 being the average
range for most makeup supplies.
Stila Cosmetics Company is a complete chic
beauty organization with fragrances, makeup, skin care, body
products and accessories rounding out their assortment.
Including an unique packaging style with both a modern flair and
environmentally correct, customers can relax knowing the product
packaging they purchase is made from recycled or biodegradable
products and has never been tested on animals.
Highlighted Makeup Products
Lip Glaze
Offering twelve different shades, these glaze
sticks provide shimmer and shine with long-lasting color.
Cheek Color
A gel
blush product designed to mimic your natural flush with
colors offered in a sheer matte finish. Imagine the look of your
cheeks after a brisk walk on a cool morning and this is the
color palette for you.
Natural Finish Oil Free Makeup
A new product from Stila, providing a medium
coverage face makeup and a gentle matte finish.
Just My Luck
Hollywood glamour from the romantic comedy,
Just My Luck, this product line highlights the Kajal eyeliner
and crystal set. The concept entails lining your eyes with the
eyeliner and then creating the shine with easy to use mini
crystals ensuring a truly dramatic duo affect.
Convertible Color
A cheek and lip color combined in an easy to
transport compact. Rated as a Best Beauty Buy for 2005 in In
Style, this is one of Stila cosmetics top sellers. Simply
lightly tap on cheeks or press on lips for easy color on the go.
Smudge Pots
A top selling makeup product designed with a
creative name for a unique gel eyeliner and eye shadow
combination in a small metal tin “pot.” Smudge pots are a spunky
alternative to a typical power or liquid eye makeup formula.
On the Internet
The best resource for product information on
Stila is found at their own website, www.stilacosmetics.com.
Offering free shipping and sample with purchase, you can conduct
your research and buy the products at the same stop. Providing a
live chat service online enabling you instant customer service,
plus an Ask the Artist feature, information can be obtained
quickly.
Along with their products, the site also
provides free e-postcards, computer wallpaper, printable
stationary, notepaper and envelopes all with the trendy Stila
Girl logo. Register online to receive special offers and
promotions and activate your account.
