Ulta started in the year 1990. After the
decade of indulgences in the 1980s, the company saw a need for
an all-purpose beauty supply store that could offer the elegance
of cosmetics without the high prices. They combined the concept
of a salon, department store and drugstore into one large super
beauty supply store. With over 12,000 products and 400 brands
available, they are a true community with advice in a help
yourself atmosphere. Known for prices at around one third of the
average retail price for competing products, they provide a low
pressure shopping design.
With product selection in the following
categories:
Cosmetics
Hair
Toiletries
Bath and Body
Along with well-known brands such as:
Clinique
Maybelline
Bare Escentuals
L’Oreal
Ulta Cosmetics truly offers something for
everyone.
The Store Experience
With 150 stores across the United States, you
may just be lucky enough to have one near you. A nicely
decorated, packed with products store is what you will discover
at Ulta Cosmetics. Many visitors praise the low pressure sales
force who offer great advice with a genuine feel due to the
relaxed approach. The shelves are lined with high-end products
at reduced prices, to the more standard selections with better
pricing then the typical drugstore.
Not simply a product supply store, Ulta
Cosmetics also provides a top notch salon experience on site.
With hair and spa style services, they are notorious for
presenting a wide range of beauty assistance at reasonable
prices. Ulta has become a full service beauty retailer with
prestigious brands and cosmetic consultation services. While
visiting, sign up for an Ulta Card offering the opportunity for
specialty discounts at their store locations.
The Internet Experience
While the store concept evolved in the early
1990s, the ecommerce presence on the Internet is a more recent
addition. The Ulta Company wanted to provide their successful
beauty retail concept mirrored on the web for a wider audience
range. Arranged to offer free gifts with purchases, free
shipping on orders over $65 and down and dirty clearance
specials, they have created a standard discounter Internet
superstore site specializing in beauty products. Essentially
designed only as a shopping site, the best features are their
category and search functions.
When you visit the Ulta website (http://www.ulta.com)
as a customer their structure easily offers many options for
shopping. Browse by brand, category or product. Search for
specific key words that will introduce a boutique style
structure. The concept is to take you to a selected boutique
based on your search words, instead of displaying masses of
options to you. This customized style of searching is much like
walking down the aisle of the store itself; instead of sending
you on all sorts of directions like many search engines on other
shopping websites.
Gift Ideas
One of the most fabulous offerings at Ulta
Cosmetics is their organized gift ideas section. By helping to
match you to ideal gift products depending on the personality of
the individual you are shopping for, they make gift giving
amazingly straightforward. Preview the gift area of their
website for examples of gifts for:
Teens
Men
Natural Beauty Types
Glamour Girls
Brides
Plus, many more categories
Ulta also offers gift cards – like many
retailers these days. The advantage of the Ulta cards is the
receiver has a wide range of products to select from with the
unique assortment of products and brands found at the Ulta
website and stores.
