The
world of skin care has targeted, for most of it`s years,
the female population only. Perhaps because women are more
aware of their outward appearance, and more sensitive to
the effects of premature aging. However, in recent years,
the focus of skin care has gradually shifted to include
the male population, and men are soaking it up. In fact,
so many men are beginning to pay more attention to skin
care, that recently, these men have been coined `metrosexuals`.
This new awareness for men also applies to the arena of
anti-aging.
Men are
increasingly becoming aware of aging and what causes the
skin to manifest outward signs of premature aging such as
wrinkling, liver spots, and fine lines. They are beginning
to educate themselves as to the contributing factors to
aging and making better choices for their health and skin.
And women are saying, "Been there, done that". It`s about
time that men catch up, right? Men have just as much right
and reason to pursue youth and health as women do. And
perhaps for many women, we are secretly relieved to see
that men are finally feeling some of the pressure to look
younger that women have been experiencing for years.
Anti-Aging For Men - An Exploding Industry
Since
more men are feeling the pressure to look better and
younger the anti-aging industry for men has taken off. It
began with many major skin care producers adding a few
products for men here and there and some even creating a
separate men’s skin care and anti-aging line. These labels
include major anti-aging skin care manufacturers such as
Clarins, Polo, Bulgari, Logistics, Aveda, and drugstore
names such as Nivea and Neutrogena. Men responded well to
this anti-aging skin care introduction, evidenced by a
consistently huge demand for the products, continual
double-digit growth in male anti-aging sales, and the
emergence of countless new anti-aging lines for men.
Anti-aging
and skin care companies have responded to the demand for
men`s products by creating new products as men become more
willing to consider purchasing additional skin care such
as toners and moisturizers. These companies have further
encouraged men to join the fight against aging by setting
up counters in department stores that are exclusively for
men`s skin care and anti-aging. This has made purchasing
anti-aging products much more comfortable and accessible
for men since having to buy anti-aging products in a
women`s department has been reported by men to be one of
the biggest inconveniences involving their skin care.
Men
Going the Extra Mile for Anti-Aging
Included in this new trend, is the fact that more and more
men are pursuing methods outside of applied products for
anti-aging, and this includes plastic surgery. According
to the statistics at the American Society for Aesthetic
Plastic Surgery, the number of men pursuing plastic
surgery to look younger has increased nearly forty-percent
in recent years, and continues to grow. More and more
plastic surgeons are seeing huge increases in the numbers
of male clientele.
Furthermore, more men are engaging in anti-aging
treatments offered at spas and salons such as scrubs,
facials, and alternative treatments. Salons and spas have
responded to this increased demand by adding spa packages
specifically for men and anti-aging.
