When
it comes to enjoying a day at the spa, more men are
foregoing the couch-version of R&R and joining women for a
relaxing and rejuvenating day of pampering. In the recent
past, spa services were geared towards the female
population, but spas all over the country are now gearing
up with male-minded services and have received quite the
response. Now men have joined the movement of treating
yourself to the restorative and cleansing services that
spas offer in helping us maintain a youthful and healthy
appearance.
Are
Men Really Responding to the Spa Movement?
And you
thought paying someone to help you look and feel your best
was just for women? Not anymore. Day spas are reporting
that their male clientele has grown over thirty percent in
recent years and you may be surprised to learn that this
includes not only corporate-climbing, white-collar
executives, but blue-collar genteleman as well. It seems
men from every walk of life are evolving to understand the
benefits that women have reaped from visiting day spas for
years now.
Spas in
the
United States
have helped usher in this new attitude towards male
primping by going out of their way to help men feel
comfortable and secure when receiving spa services.
Because many men may feel intimidated or apprehensive
about spending such time or money on services that involve
a type of upkeep that has traditionally been considered
only female, spas have helped break this stereotype by
innovating new male-focused treatments and products and
revising their marketing strategies to include new
populations. Many spas have chosen to market themselves as
“health retreats” in an effort to reduce the female-only
stereotype of visiting a spa and offer packages geared
especially for men that include golf, hiking, and other
outdoor sports.
What’s In It For You?
As
women have long known, a day at the spa not only promotes
a more youthful and healthy appearance, but is an
opportunity to get away and spend some time with spa-going
friends. More and more men are realizing that a day at the
spa is yet another opportunity to enjoy some time with the
boys. Moreover, depending upon the type of treatment you
opt for, many men have been surprised to learn the
benefits of these healthful services may help to improve
male-specific skin-care issues as well as improve physical
performance and reduce aches and pains.
So what
types of treatments will you receive at a day spa? The
choice is up to you and you’ll have no shortage of
services to pick from. Treatments can focus on rest and
relaxtion and include aromatherapy, sauna therapies, and
all sorts of massages from deep tissue to Swedish and
stone therapy. Some services may focus on cleansing,
rejuvenation, and renewal with several different types of
facials, moisturizing treatments, exfoliating treatments,
and herbal or homeopathic treatments. You may be up for a
more in-depth or corrective treatment such as a peel,
microdermabrasion, or even accupunture. Then there are
always the more unusual treatments such as seaweed wraps
or mud baths that, however bizarre, still boast many
benefits. The possiblities are endless.
