Spas
have been called many things; luxurious, pampering,
elegant – but masculine? Apparently so, at least for a
number of the spas around the world that have had the good
sense to realize that there is a growing client base
within the male half of the population. As men have begun
to seek the services that spas offer, many have risen to
the occasion by offering services and spaces exclusively
designed for the masculine species. This is good news for
nearly one third of the spa crowd that happens to be male.
Now a man can find a plethora of products and services at
his local spa that will treat his skin and psyche just
right.
Massage, Anyone?
Massages for men are often used for the purpose of
preparing for or recuperating from a variety of sports and
activities. These types of massage are designed to heal
stiff and sore muscles, and stimulate circulation
throughout the body. However, there are also a variety of
massages available to men that will work to counter the
stress within the body and improve the look and health of
the skin. Some of these treatments include skin care like
exfoliation, steam and cleansing. Your full massage
treatment can leave you feeling and looking completely
relaxed, refreshed, and so very masculine.
Put
your Best Face Forward
Gentlemen’s facials have become another big business for
many spas, and can include steams, wraps, exfoliation and
even microdermabrasion. Men are beginning to realize that
caring for their skin will help to keep their complexions
looking as good as possible for as long as possible.
Healthy skin will also assist in a smoother and more
effective shave, which is good news for many men today.
Brow care is another popular service that spas offer with
the facial treatments.
Give Yourself a Hand
A large
number of men are also discovering that well-manicured
hands are a sign of professionalism and success, and this
realization has prodded them to step into a traditional
world of women for regular manicures. Despite the
attraction of well-groomed hands, most men still shudder
at the idea of lining up with a group of women to “have
their nails done.” Some spas have shown sensitivity to men
in this realm, by providing them with their own space for
services. This space will be profoundly masculine in
design, and may come equipped with television screens set
to ESPN and plenty of macho décor to suit the male fancy.
Spas
are not just for women any more. Men are getting in on the
self-pampering action, and they are being rewarded for
their efforts with spaces and services that are designed
just for them. Get your facial and watch your football
too. Life is good.
